Making The Most Of Hillhead 2010

• Introduction
• Product selection & Display
• Stand Design
• Demonstrating your products
• Pre-show publicity
• Advertising
• Staffing the stand
• 'CRACKING' it at Hillhead 2010

Product selection & Display

As a general rule:

• Avoid cluttering your stand with too many products, rather highlight key products on the stand and (indoors) restrict yourself to graphics and printed matter to support less-essential products.
• Models of large products can often be useful if stand space is at a premium.

If you have a problem selecting which products to display, ask yourself:

• Which products are key to your marketing objectives?
• Which products are new, or at least new to your target market at Hillhead?
• Which products would benefit from being demonstrated in the unique environment of Hillhead Quarry?
• Are there any particularly eye-catching products that would attract visitors to your stand?
• Make sure you have the space on the stand for people to move freely around your products.
• Make sure the stand is laid out in such a way that visitors cannot trip over exhibits, cables etc.

Always consider the statistical breakdown of the audience:

• This will help you to decide both what products will appeal to the largest audience and how to display them.
• The Hillhead visitor analysis is available on the exhibition web site - www.hillhead.com
• Graphics can also be used to show your equipment in different environments.