Making The Most Of Hillhead 2009
Contents
Product selection & Display
As a general rule:
- Avoid cluttering your stand with too many products, rather highlight key products on the stand and (indoors) restrict yourself to graphics and printed matter to support less-essential products.
- Models of large products can often be useful if stand space is at a premium.
If you have a problem selecting which products to display, ask yourself:
- Which products are key to your marketing objectives?
- Which products are new, or at least new to your target market at Hillhead?
- Which products would benefit from being demonstrated in the unique environment of Hillhead Quarry?
- Are there any particularly eye-catching products that would attract visitors to your stand?
- Make sure you have the space on the stand for people to move freely around your products.
- Make sure the stand is laid out in such a way that visitors cannot trip over exhibits, cables etc.
Always consider the statistical breakdown of the audience:
- This will help you to decide both what products will appeal to the largest audience and how to display them.
- The Hillhead visitor analysis is available on the exhibition web site - www.hillhead.com
- Graphics can also be used to show your equipment in different environments.
