Making The Most Of Hillhead 2009
Contents
- Introduction
- Product selection & Display
- Stand Design
- Demonstrating your products
- Pre-show publicity
- Advertising
- Staffing the stand
- ‘CRACKING’ it at Hillhead 2009
Introduction
Exhibitions, particularly specialist exhibitions such as Hillhead, are the most competitive of all promotion media. So, if you just pitch up at your stand, set it out and hope for the best, you will probably not make the best use of your time and investment.
On the other hand, if you want to try to optimise the opportunities available to you at the show, time spent on careful planning will always pay dividends. Although they may be of most use to less experienced exhibitors, the following are some practical tips you may wish to consider before you finalise your plans for the Hillhead show. Finally, at all times remember that safety is of paramount importance in the quarry environment of Hillhead, so make sure that all your staff and contractors are familiar with the Site Safety Rules.
Sean Mills
Exhibition Training Services Ltd