Making The Most Of Hillhead 2009
Contents
Demonstrating your products
- Have a schedule for demonstrations before the activity starts.
- Make sure that everyone present has a clear idea of what key features and benefits you are about to show them.
- If the demonstration area is likely to be noisy, consider issuing ear-defenders fitted with a radio receiver in order that onlookers can hear a commentary.
- If so, employ a professional commentator and use a degree of humour in the script.
- Don't let your audience move off without interaction with your sales staff and have a handout that summarises what onlookers have seen.
- Remember always seek permission from the organisers well in advance of the show before setting-up any demonstration.
