Making The Most Of Hillhead 2009
Contents
- Introduction
- Product selection & Display
- Stand Design
- Demonstrating your products
- Pre-show publicity
- Advertising
- Staffing the stand
- ‘CRACKING’ it at Hillhead 2009
Advertising
Sponsorship
Advertising at the Exhibition gives you the opportunity to increase your brand awareness to all visitors:
- This should be seen as an entirely separate issue to meeting people personally on your stand.
- Often exhibition organisers will offer sponsorship opportunities - such exposure will not sell any product directly, but will help you to build your image.
Catalogue advertising
- The catalogue is kept by most of the visitors as a buyers guide and thus it has considerable longevity.
- Consider novelty advertising such as a bookmark, or an entry form to a competition on your stand.
- Be sure to fill out your entries to the product locator sections in the catalogue and give all forms of contact address including e-mail and websites.
Web-links
The Hillhead website at www.hillhead.com runs from one exhibition to the next:
- As the Hillhead website will be visited by thousands of people both to pre-register and view show information. Also, as thousands of overseas prospects will not be able to visit the show, it makes good sense to make use of this hyperlink.