Making The Most Of Hillhead 2010

• Introduction
• Product selection & Display
• Stand Design
• Demonstrating your products
• Pre-show publicity
• Advertising
• Staffing the stand
• 'CRACKING' it at Hillhead 2010

Demonstrating your products

• Have a schedule for demonstrations before the activity starts.
• Make sure that everyone present has a clear idea of what key features and benefits you are about to show them.
• If the demonstration area is likely to be noisy, consider issuing ear-defenders fitted with a radio receiver in order that onlookers can hear a commentary.
• If so, employ a professional commentator and use a degree of humour in the script.
• Don't let your audience move off without interaction with your sales staff and have a handout that summarises what onlookers have seen.
• Remember always seek permission from the organisers well in advance of the show before setting-up any demonstration.